Saturday, August 31, 2019

Case Study of Stock Management System

In effect this means getting the correct product to the customer in the right place at the right time. When talking about the customer it is important to distinguish between the customer in the street i.e. general public, and the customer, the trader, who is buying the goods to sell on at any level. The term logistics applies to all customers but we are applying the term to the trader for the benefit of this study. In recent years, focus upon logistics has become of paramount importance at all levels of trade and has become a major emphasis in large-scale retail, especially those with a high and fast turnover i.e. supermarkets. This is reflected in recent reports:  ¡Ã‚ §A prime objective of any business should be constantly to seek ways of reducing the total costs of ownership while lowering their own costs ¡K ¡ Cost of ownership is the costs above those charged, for example, inventory carrying, warehousing and handling, ordering and quality inspection. To minimalise these costs, large-scale retailers have spent great deals of money upon centralized stock distribution and computerized inventory management systems, to try and gain a competitive market advantage. Centralized stock distribution involves using one as opposed to many warehouses to distribute stock for more efficient transportation. Inventory management systems automate many of the tasks involved in the control of stock and reordering. Without effective distribution and effective inventory management systems, other activities and functions carried out within the company may at best, fail to be optimized and, at worst, be rendered a waist of time if time. Therefore no money and (or) time saved in the long term. Leaders of these management systems include the likes of J. Sinsbury, Tesco, Asda, Iceland and Safeway, the case study I shall discuss in this piece of coursework. Safeway has a sales base ordering inventory management system, known as Stock Management III (SMIII), introduced in 1992/3. This was fully implemented to centrally distribute many of their product ranges, including; grocery, beers, wines and spirits and non-food department items. SMIII ¡s aim was to improve the accuracy of stock ordered in the stores, reducing the number of out of stock produce and therefor creating sales maximization. Moreover reducing wastage, reducing backstocks and creating a consistency in merchandising practices. SMIII uses data collected in each store to work out the sales forecast for each product using the store inventory. It then converts these quantities for ordering. These processes rely on data input for accuracy. There are six key concepts involved in this process. Firstly, the sales forecast. Line by line information on sales is built up at the checkout. A forecast of how much more stock is likely to be required is then calculated for future ordering periods. The demand is calculated using specific parameters for each line. The system must take into account: how much stock the store already has; the space allocated for each product; the code life of products (when they become out-of-date); outstanding deliveries; sales opportunities (promotions etc.) and current business policies. The system will then calculate how much stock is needed for sales and the amount needed to fill the shelves. Case Rounding rules are needed to convert the two figures, that of sales and to fill the shelf, for ordering. This is quite simple. The system will always order enough stock to fulfil the sales. It then decides according to the amount of shelf space, whether to round up or down to the nearest case to fill the shelves. It must be noted that the accuracy of the orders generated by the system is only as good as the data input. Data is obtained from a number of sources, therefor it relies upon each department or division getting its part of the process correct. The departments are responsible for entering product and item movement information into SMIII and processing stock as follows: Trading: ranging, space allocation, units per outer (UPO), data integrity. Supply chain: supply to depot, optimum lead times, data integrity. Distribution: delivery of right stock to store at right time. Store: replenishing shelves, scanning, accurate bookstocks. If any one of these items is omitted then the process will fail. These above activities affect the inventory and range, the two key aspects of SMIII. The system relies on accurate inventory data. Most item movement is updated automatically; deliveries through the companies central distribution system and sales captured by scanning at the checkouts. The store though is required to inform SMIII of any stock that enters or leaves the store through other channels. For example: spoilage; inter-store transfers; inter-departmental transfers (e.g. purchases for the staff restaurant); cross-picks (stock delivered but not ordered and vice versa); quality control (damaged stock that is not offered for sale). Moreover stores take a bookstock check.. This is where a check is undertaken for any product out of stock, or where stock levels are exceptionally high or low. If the bookstock is inaccurate, the system is informed, improving the accuracy of the next order. The range refers to the actual range of products the store holds. For instance, a smaller in-town supermarket will not supply the array of products that an out-of-town hypermarket will stock. Stocking plans are determined by the trading division and are transmitted to the store where they are accepted into the store range. Stores are required to carry the full range of products within their plan size. This is an important factor because it shows that stores are not allowed to delete products from the range. They are however allowed to change the space allocated to a product. SMIII calculates the optimum quantity of stock required to cover expected sales, safety stock levels (in cases where sales outstrip forecast) and stock levels required to maintain shelf presentation standards. In the case of groceries and long life products if accurate ‘fill and face ¡ information is not correctly input into the system by the store, shelf presentation may be affected and, moreover, out of stocks or high back-stocks may occur. Through these factors the, sales forecast is achieved. Inaccurate sales forecasts will result in incorrect orders being generated. This could result in out of stocks, excessive back-stocks and/or unnecessary wastage. The above factors must, in tern be undertaken accurately. To achieve this the store must enforce a number of disciplines throughout, from stockroom level i.e. tidy, with stock in correct place to maximize stock level efficiency. Through to daily checks for out-of-date goods, and ensuring shelf space is allotted correctly and displays are correct. A mid-morning inspection of a Safeway supermarket has been undertaken. There were a number of factors that can be seen as unsatisfactory from the stores point of view. I shall undertake to identify theses and solve them with minimum disruption to the store. There were a number of problems with the produce department. Firstly presentation was poor in a number of the commodity groups such as root vegetables and loose apples. If the display does not look good or is not up to a reasonable standard, this can affect the customer ¡s discussion to buy, this could affect forecasting levels especially if it occurred on more than one occasion. If the produce looks bad on a number of occasions it could affect the customers decision to shop at the store in the long term. Moreover, If the displays are not full this may jeopardize the SMIII ¡s calculation of quantities reordered as it runs on the assumption that the shelves are always optimally filled. Therefore sales cannot be maximized as the space allocation is not being followed. Finally it can be seen that if the display is bad this could mean that some of the produce is being caused damage unnecessarily. Creating wastage and again potentially affecting the customers decision to buy. This needs to be sorted out quickly and efficiently, although not at a busy time, as from experience it can be off-putting trying to shop when people are filling the shelves. Moreover it must be noted that blame should not necessarily be rested upon anyone due to it being a mid-morning inspection on a Friday; a popular day for the weekly shop, the morning probably being the busiest time especially just after the school run. It is quite possible and probable that the poor display is due to the morning rush of customers. There was only one item out of stock, cauliflower due to a delivery shortage at the depot. Obviously nothing can be done about this at store level. But this information needs to be input into the SMIII to keep the store inventory updated so that this will be taken into account when forecasting. This reflects well on the produce department as the whole range other than this is shown giving people the most possible choice. There are wider implications for an out of stock item in a situation where there are two competing supermarkets. If a different item on someone ¡s shopping list is out of stock each week, it may be a factor in persuading them to shop elsewhere. The produce delivery was being worked and the shelves were in the process of being stocked. Although this may cause shoppers some inconvenience it shows that the department is keeping the stock rolling, maximizing space used in line with the SMIII ‘thinking ¡. Deliveries though should ideally arive and be sorted before opening to minimise inconvenience for both the shopper and staff, as it is easier to attend to the task in an empty shop. Product quality was generally good, although a number of grapefruit, which were below standard, were now being removed. These grapefruit must then be counted and entered into the system to update the inventory for forecasting. It can be seen as good that the bad fruit were being removed, but bad stock must always be removed as soon as possible as customers will notice and may be put off buying. In a wider aspect though, perhaps stockholding levels should be looked at as they may have been in the store too long due to excess stock. This could also be damage through bad storage or transportation, which would need looking into if it recurred continuously. Overall it can be seen that bad stock, shortages and displays should be checked regularly and sorted out as soon as possible. People look at these factors when making buying decisions. This is concerned with relationship marketing where there should be a twin focus on total quality and service as a source of customer satisfaction. Customer satisfaction ensures better customer retention and therefor greater profitability. The customer can be put off by too many staff filling shelves as it can distract from the pleasure of being able to browse whilst shopping. Therefor a balance must be found. The forecasting potential was good in the produce section as long as out of stock and wastage was entered into the SMIII system. Otherwise stockholding levels could be affected especially with the non-full lines. Moreover the presentation must be kept to a high standard as this may affect peoples opinion of the shop and therefore customer loyalty. The grocery department had three main problem areas. The promotional point of sale was missing from an on-shelf promotion on the tea/coffee section. This is a major problem as it would have a great affect on the forecasting. The store would expect to sell more of this product through the promotion, and therefor have ordered in more to compensate. Sales would not reflect the expected response to the promotion, as people would be unaware of it. This needs to be rectified as soon as possible and the system notified as the anticipated extra demand would not be apparent. This would affect forecasting and therefore future orders; potentially causing a shortage once the promotion was displayed. Loose stock was stacked behind other adjacent products on the soup section and appeared to have been there for several weeks. This reflects bad organization. Stock may not be noticed by the customer and space allocation disrupted. Space for the stock is allocated so that the system can accurately forecast the quantity of goods required to both fill the shelf and for sales. Using the space incorrectly can affect stockholding levels due to the amount predicted to be on the shelves and in storage. Although actual recording of sales will not be affected, it must be noted that sales could be, if the product namely soup couldn ¡t be found. This needs to be sorted out immediately, and could possibly reflect a lack of motivation in store, as the shelves were not stacked correctly. It also reflects badly on myself as acting manger, as this problem appeared to have been so for weeks. Store inspections must be held regularly to ensure this type of problem does not occur.

Friday, August 30, 2019

Effects of Alcohol Consumption to the Cognitive Function of a Person

Excessive alcohol intake has a great impact on the cognitive function of a person. It leads to a person to have a poor cognitive function. Which can be affected the persons perception, attention, memory, motor skills, language, visual and spatial processing. To some extent, study indicates that high level of impulsivity in alcohol consumptions of a person has an effect on the frontal lobe related to their behavioral problem (Lyvers et. al. ). Furthermore, alcohol intoxication causes disruption of prefrontal cortical functioning and thereby impairs executive cognitive performance.As executive cognitive ability is concerned this is the prefrontal cortex, which is responsible for problem solving, cognitive flexibility, planning, organization, abstract reasoning and social conduct. A person who is in inebriated situation is more likely to do risky, impulsive behavior such as unprotected sex, violence and drunk driving. In some situation, severe alcoholics’ gets complication, serio us organic cerebral impairment; it is the common complication occurring in about 10 percent of patient (Horvath 1975).Lishman 1981; American Psychiatric Association 1987, the diverse signs of severe brain dysfunction that persist after cessation of alcohol consumption have been conceptualize in terms of two organic mental disorders: alcohol amnestic disorder (memory disorder) and dementia associated with alcoholism. Alcohol amnestic disorder, commonly called Korsakoff’s psychosis or Wernicke- Korsakoff syndrome, it is characterized by short term memory, impairments and behavioral changes that occur without clouding of consciousness or general loss of intellectual abilities.Dementia associated with alcoholism consist of global loss of intellectual abilities with an impairment in memory function together disturbance(s) of abstract thinking, judgment, other higher cortical function or personality change without a clouding of consciousness. These two mental disorders are also cau se by a severe deficiency of  Thiamine  (vitamin B1) and are often precipitated by a sudden influx of glucose. A number of things have been shown to lead to a severe enough thiamine deficiency to trigger wet brain.Wet brain or Wernicke-Korsakoff Syndrome  has a sudden onset–it is not something which happens gradually over time. The first stage of wet brain is called Wernicke's encephalopathy. When there is a sudden influx of glucose in a brain which is deprived of thiamine the brain cells begin to die. This is because the chemical reactions which supply these brain cells with energy for life use thiamine to turn glucose into energy in a chemical process called the Krebs cycle.When there is an influx of glucose and no thiamine to help metabolize it, these brain cells burn out like a car engine running on high octane gasoline at high speed with no oil. The brain cells which die first are the ones which require the most thiamine to function. These brain cells are located a round the middle of the brain and are the brain cells which are associated with memory and muscular movement. The brain cells of the cerebellum, which controls balance, are also affected.Korsakoff's syndrome includes loss of past memories, inability to learn new things, confabulation (remembering things which never happened), lack of coordination and unsteady gait, and in severe cases dementia. These are the possible reaction to a person who takes excessive alcohol consumptions. More evident in explaining the effect of excessive intake of alcohol in a person’s cognitive function is that he/she will experienced less adept at certain learning tests and visual- spatial integration. Likewise it cause premature aging (Tarter and Edwards, 1986) and it is still under active investigation.In addition, it has long been an established fact that actively drinking, alcohol dependent subjects have smaller brain volumes than normal control subjects who do not drink alcohol. Thus, early res earchers assumed that this was because alcohol killed the brain cells of alcohol dependent subjects, but other research disapproves this hypothesis but it could be partially true unless there has been brain damage as a result of  liver failure  or  thiamine deficiency, the majority of brain cells of heavy drinkers are intact even though the brain has shrunk.Meanwhile, in some study stated that alcohol consumption in a moderate mode has an effect to help a person to decrease the incidence of having diabetes. Likewise, it can help to preserve brain vasculature prevents sub-clinical strokes and could result in better cognition function. But drinking too much of alcohol leads to have poor cognitive function that causes to a person to have brain damage. Some research shows that alcohol adversely affects the brain.When health professionals encounter patients who are having cognitive difficulties, such as impaired memory or reasoning ability, alcohol use may be the cause of the probl em. The human brain consists of white cells and gray cells. The gray cells are responsible for thinking and feeling and decisions–they correspond to the Central Processing Unit (CPU) of the computer. The white cells are like the cables of the computer which connect the keyboard and the monitor to the CPU.Jensen and Pakkenberg (1993) did brain cell counts which compared the number of cells in the brains of heavy drinkers with those of non-drinkers. They found out that the number of gray cells was the same in both the heavy drinkers and the non-drinkers. However, there were fewer white brain cells in the brains of the drinkers which imply that alcohol kills a white brain cell that is responsible to the connection to pass the message or transaction of the brain to connect with the feeling and decision making of a person.Hence, excessive alcohol intake disrupts the connection or breaks the normal function of the brain to react and to have a better cognitive function. Moreover, Ge orge Fein (2009) discovered that there was one part of the brain in the parietal lobe–which is associated with spatial processing–where alcohol kills gray cells. Fein claims that this explains why even after alcohol dependent subjects regain use of all their other cognitive functions they still seem to have difficulties with spatial processing.Parker et al. (1983) stated that there is significant decrease in test performance have been found for people whose self-reported alcohol consumption was in the range of what was considered social drinking. They found it out when they conducted a certain neuropsychological tests, the results of one general population study (Bergman et al. 1983). Those people were not clinically impaired; they only exhibited certain performance deficits that correlated with alcohol consumption.Parsons (1986) concluded that data on the relationship of cognitive impairment to amount of alcohol consumed by social drinkers are inconclusive but has the chance to have similar correlation. There is some evidence that both the amount of brain shrinkage and the amount of cognitive deficit are dependent on the quantity of alcohol consumed and the number of years of heavy drinking. Thus, it only proves that there is an adversely effect on the cognitive function of a person in drinking too much of it. Hence, there is no good effect on the brain or body function of a person. (copyright of ISLA BONITAS 2012) |

Thursday, August 29, 2019

Energy and Society Essay

Energy is a vital aspect in human life. Ever since the dawn of human civilization, energy has also been there to support survival and foster development and progress. The human society’s survival is greatly dependent on the energy that is abundantly present in the environment and this is evidently supported by many historical events such as the discovery of fire and the discovery of fossil fuel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ever since humankind discovered the availability of energy learned ways of using it for their advantage, society’s development in every aspect never stopped. They continue to discover different forms of energy and harness its power and transform it to significant form to fuel their machineries and every activity. Thus, society has indeed becomes dependent with energy in every aspect making it an important component in life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is an evident fact that energy and its usage are present in all aspect of society’s life. Considering economic, energy is a moving factor in the international market making it a common good between the country’s trade relationships. This energy in economic is often manifest in the form of fossil fuels such as oil, gasoline and coal. In addition to those, electricity’s economic value and significance is also firmly accelerating because of the its vital usage in economic aspects such as manufacturing and production. Also, since the society’s trends at the present become electrical and computerized, electrical energy and its market are rapidly expanding thus increasing further its value.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Energy also plays an important part to the basic activities of the societies such as transportation, food production and even in leisure and entertainment. Common transportation modes at the present use fossil fuels and electricity for their energy source. These transportation modes are very vital to the society because human mobility, exploration, food distribution and others depend greatly on it. Food production also uses energy such to fuel the machineries that humanity uses to hasten their productivity thus increasing their food availability. Leisure and entertainment also at the present depends greatly on energy because it has developed to become electronic and computerized in nature as favored by the present trend in the society. Politics and warfare also in international and local grounds has been innovated to use energy in different forms such as electric, fossil, chemical and nuclear to become its main fuel source. All of these society’s activities involve the usage of energy thus the demand for it greatly increases in every moment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since the society’s demand for energy continues to increase, they have developed means to accelerate its production to satisfy their demand for it.   Humanity developed way to source out energy from various environmental means such as the thermal energy, solar energy, wind energy and nuclear energy. All of these major source and other minor ones with also valuable contributions continue to supply humanity’s needs for energy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, energy already became an important part of the society as their ally in their development and progress. However, energy also posts certain risks in the society like a double- edged blade. Energy can foster life and society’s growth but its improper usage and uncontrollably craving can also result to dire consequences posing harm and even death to the people who utilized and developed its potential.

Wednesday, August 28, 2019

Spanish Civil WAR, critical commentary on 4 primary and secondary Essay

Spanish Civil WAR, critical commentary on 4 primary and secondary source materials including literary or film sources - Essay Example The following discussion will examine the question whether or not the defeat of the Republic was inevitable. The sources for the analysis will include a variety of primary sources including a painting, a novel, a journal, and a newspaper article. Secondary sources will be employed to add context to these primary sources. Together this historical evidence will be mined for the causes of the Republican defeat in the spring of 1939. The conclusion will then return to the inevitability of the Nationalist victory. Comparing the aerial bombing of Guernica to the atomic bombs dropped on Hiroshima and Nagasaki or the Allied firebombing that engulfed Dresden, Oxford Professor Raymond Carr describes it as merely a minor act of vandalism. However,viewed in the context of 1936 it was a terrifying, revolutionary and effective operation. According to Preston, â€Å"Guernica was the first total destruction of an undefended civilian target by aerial bombardment.† (Preston, 2006, 5) Precise casualty figures remain a subject of debate amongst historians but on the seventieth anniversary of the attack the BBC summarized historical opinion, â€Å"The figures for the number of casualties in the bombing are still disputed, but most historians think between 200 and 250 people were killed and many hundreds wounded. â€Å" (BBC, 2007) Also, Guernica was the historic capital of the Basque nation and as such its destruction was designed to terrorize the Basque and undermining their resistance to the Nationalist forces. A second element of Prestons description of the event is also significant. Guernica was attacked by the Condor Legion, German aircraft and aircrew seconded to the Nationalist forces to aid in their victory and gain experience in aerial bombardment. Simply put, they were military professionals. Technologically, the Republicans could not match them. Guernica had no anti-aircraft defenses and the

British petroleum Essay Example | Topics and Well Written Essays - 750 words

British petroleum - Essay Example Some of the brands of the company are ARCO, Castrol, and Wild Bean Cafà ©. When companies show balance sheets for the group and for the company they are reporting the income of a subsidiary that is part of a parent company. The group balance sheet is the result of the entire company. The company is a subsidiary that reflects the result of a business segment of the firm. The financial statements of British Petroleum illustrated in its latest annual report only reflect the results of the group or the parent company. The assets minus liability equation can be interpreted as a liquidity ratio. A more specific evaluation of short term liquidity would occur by subtracting the current assets against the current liabilities. The accounting equation states that assets equal liabilities plus stockholders equity (Cliffnotes, 2012). The straight line method is calculated dividing cost minus salvage value by depreciation time. â€Å"The declining balance depreciation method uses the depreciable basis of an asset multiplied by a factor based on the life of the asset† (Assetaide, 2009). The use of an alternative method of depreciation such as double declining would increase the expenses of the company in the early years, thus the profitability of the company would be lower in the short term. Stewardship accounting refers to, â€Å"A traditional approach of accounting that places an obligation on stewards or agents, such as directors, to provide relevant and reliable financial information relating to resources over which they have control but which are owned by others, such as shareholders† (Williamson, 2002). There are several factors that affect the price of common stocks. The prices of stocks are influenced by the general state of the economy, the financial performance of a company as illustrated in its financial statements, and by political factors among other reasons. If I was a potential investor of British Petroleum I would be very satisfied with

Tuesday, August 27, 2019

The Importance of Health as You Age Research Paper

The Importance of Health as You Age - Research Paper Example Scot: anything that gets your body moving is technically a physical activity. The first thing one has to consider while aging is to keep moving. That means that you should not spend long hours sitting down. Scot’s response on the health of the elderly is similar to some of the studies. Adults (50+) spend an average of 10 hours daily either lying or sitting down. The consequences of their inactivity include heart diseases, obesity among others that lead to early death compared to the overall population. As one gets older, it is vital that he remains active if he wants to remain healthy and uphold his independence. Otherwise, everything you have always enjoyed practicing and taken for a ride will start becoming harder. They might struggle pursuing simple pleasures such as playing with their grandchildren, walking it to the mall, meeting up with friends and even leisure activities. Eating right is another of making your health better. As one ages, good nutrition plays a very vital role in how well you age. Eating low-fat, low-salt diet with lots of fruits, fiber and vegetables can diminish your age -related diseases including diabetes, heart disease, osteoporosis, stroke and other chronic diseases (Martin, 89). Diversifying your diet with a variety of foods can easily help your body get the nutrients it needs. For instance, proteins that is required to rebuild and maintain muscles. One can acquire low fat, protein from fish, soy, low-fat meat, a limited amount of nuts and eggs. Carbohydrate that provides the body with energy is important. There are two major sources of dietary carbohydrates: complex carbohydrates that come from grains and vegetables and simple sugars such as lactose, sucrose and fructose. Unlike refined sugars, fruits have fiber and vitamins; dairy products have nutrients such as vitamin D and calcium, and complex carbohydrates have minerals, vitamins and fiber. One has to get most of the carbohydrate calories from

Monday, August 26, 2019

Three to four paragraphs Assignment Example | Topics and Well Written Essays - 250 words

Three to four paragraphs - Assignment Example rth America was in Roanoke Island, the English later set up colonies in some parts of North America and the Caribbean in the early seventeenth century. The first English colony to be taken by force was the Spanish colony of Jamaica after the English colonists seized it from Spain in 1655 (Cook). The Spanish pattern of Colonization was based on religious conversion and the control of the military forces of their colonies. The French pattern of colonization was based on the stimulation of the church, state, and the control of the military forces. The French settlements depended on the trading of fur rather than by agriculture, while the primary purpose of settlement of the English and Spanish colonists were based on agriculture. The Spanish pattern of colonization was based on the principle of mercantilism, which meant that the colonies supplied market and materials and ease the home nations on reliance on other countries. This meant that, the Spanish colonization impeded trade amongst the locals and imposed high taxes upon the locals. The French pattern of colonization was based on imperialism as they dominated the political, military and the economic spheres of their colonies. The English colonization was also imperialistic in nature. Unlike the French colonists, the Englis h colonists were more prepared to grant independence to their colonies. The Spanish colonists also did not grant independence to their colonies until the colonies fought for their independence, especially the Spanish colonies in South America. The English colonists settled in the eastern seaboard of North America and they were faced with stiff competition from the French colonists, which colonized most parts of Canada. The French colonists settled in Quebec, Canada in 1608 and they claimed Louisiana for themselves in 1682. The French and Spanish settlers were largely Roman Catholics and they tried to convert their colonies to Roman Catholic, while the English settlers were purely Protestants,

Sunday, August 25, 2019

Economics Discussion for online class Essay Example | Topics and Well Written Essays - 250 words

Economics Discussion for online class - Essay Example There are numerous players in the deals business line, and all players are required to engage in ethical, healthy, and fair competition. When Groupon started its operations in the year 2008, many of its rival firms were already operational and had undertaken ad business for several years. Search engine ad companies like Google and Facebook were already running operational and successful business lines. Groupon has integrated creative and innovative business strategies to rise above many competitors in ad business. Its rapid growth can be seen to harm, fight, or gobble rivals in the industry, but its competition parameters are economically provided for. The company engages other firms in intense competition, an aspect that normative provides for. For this reason, the outstanding performance of Groupon is based on its operational strategies, as opposed to exploiting its rivals. Although business sustainability is a critical factor in Groupon’s business, copycats of its business model are readily present (Marin, 2011). Therefore, Groupon’s business model is consistent with normative principles of

Saturday, August 24, 2019

Opportunity #6 Assignment Example | Topics and Well Written Essays - 500 words

Opportunity #6 - Assignment Example This positioning would allow carbon atoms binding together for formation of molecules that may not be easy to construct, with different reactions or circumstances.(Helmenstine, 2010) The reactions, thus made possible by these scientists have opened the gates of science to create complex chemical substances, which may be seen as creation of nature, otherwise. The principals of carbon-based organic chemistry are responsible for the exciting natural phenomenon, which forms the basis of life. This includes, colors in flowers, snake poisoning, among others. Taking cue from nature’s chemistry, human-kind has tried to perform chemical reactions, which use the potential of carbon for providing the basis for creating functional molecules. Such development in chemistry has given mankind new medicines and revolutionary materials, like plastics. For creating such complex reactions, scientists require the ability to join the carbon atoms together. However, carbon being stable, the carbon atoms do not react with each other easily, as their stable nature does not allow them to do so, under normal circumstances. Accordingly, several methods were tried for binding the carbon atoms together, which included techniques that could make carbon more active. The test tube reactions, conducted for this purpose, could develop simpler molecules. However, for creating complex carbon molecules, the scientists’ synthesis processes towards the same, gave several unwanted by-products. Therefore, the winning reactions of the three Nobel Prize winners solved this problem, as palladium-catalyzed cross coupling provided an efficient tool for getting the precise results. The basis of this reaction is the meeting of carbon atoms on a palladium atom, which brings them closer to each other, for starting the required chemical reaction. While palladium-catalyzed cross coupling reactions find extensive use for many industries, their advantages for the electronics industry is the most

Friday, August 23, 2019

Love is Submission and Sacrifice Essay Example | Topics and Well Written Essays - 1250 words

Love is Submission and Sacrifice - Essay Example If a person who reads this story is doubtful of Mabel's and Jack's love for each other simply because they do not believe in love at first site, one must consider the fact that, in actuality, they did know each other since long though their previous encounters were formal until they meet at the stream. This story leads us to wonder how long they had really harbored this love for each other. How long had these feelings thrived before bursting at its seams, surprising even Mabel and Jack who experienced them It is very hard to believe their love would unfold so suddenly and dramatically after they seemed to have known each other for so long. There are many different ways their love, if it truly was love, could have manifested. In order to understand Mabel and Jack's capability of love, we must first understand them as people, what their lives were like and the circumstances in which they lived. Mabel in particular seems to have had a harsh life. The author describes her as being a short, sulky young woman with an impressive fixity to her face. He also describes her as being "alone." Since she wasn't friendly with her brothers, there was a lack of affection between them; this is evident when the author states; "There was a strange air of ineffectuality about the three men", ".keeping the home together in penury for her ineffectual brothers" (Lawrence). The author also shows the hatred of the three men towards their sister when, the brothers address Mabel with harsh language "go as a skivvy", " the sulkiest bitch that ever trod." The author has attributed this to her tolerating nature when he states " they had talked at her and around her for so many years, that she hardly heard them at all" (Lawrence). Sad ly, to add to Mabel's depressing situation, she had no friends or colleagues of her own except her sister Lucy, who had married and moved away. Mabel's loneliness did not seem to trouble her because before their father died and left them in huge debts, she was still alone; the only difference was that she was well off financially, and that made her proud and reserved, "but so long as there was money, the girl felt herself established and brutally proud, reserved." She had many servants earlier who used to take care of the house but now that she was left alone in all these years of poverty, she managed to look after the house until the debt their father had left to them had prevailed and everything, including their house was taken over. Mabel had felt self-sufficient but now that everything had come to an end she still has a certain pride "animal pride" that was unstealable. She has a strong character that would never compromise how harsh and difficult situations may be. "Still she would not cast about her, she would follow her own way just the same, and she would always hold the key of her situation". Even now when the situa tion was forcing to give away her pride and asking her to submit herself to others, she made her mind to end life and never bend down in front of others to what the author has described as " glorification of herself ". The pride in her had taken over her sensibility so much that death seemed more appealing then her current situation. However, in the end it is evident that her new life had softened her, she had lost her pride in the pond and now wanted to submit herself for love "she shuffled forward on her knees, put her arms around him." She had changed completely in her new

Thursday, August 22, 2019

Repton School Essay Example for Free

Repton School Essay Amit Ruparel, 15, is a boarder at Repton School, doing his GCSEs. He lives in Derby with his parents, brother and sister. I wake up at around half-past seven with a big yawn. I then get up, grab my towel and shower gel, go downstairs and have a shower. Every time I wake up at this time of the morning I think if I were at home I would be still asleep. As soon as I have had my shower I go back upstairs and get changed. I then go downstairs for breakfast, which is compulsory. For breakfast I have a bowl of cereal and a glass of fresh orange juice. I like eating cereal at any time of the day. I think that it is nice at any point of the day. I also believe that fresh orange juice is really good for you. Recently I have been trying to be careful with my diet due to my weight, I am trying to eat as healthier as possible. When I have had my breakfast I go upstairs and check if I have any unfinished prep to do and if I do then I get on with it. If I have not got any unfinished prep or any other work to be getting on with I turn on my computer and play some games. My computer is a very important part of my life; I could not do much with out it. I have always used the computer wherever I can; I use it for my work as well as playing on it when I am bored. I get my books ready a few minutes later so I leave the house five minutes before the lessons start or even earlier, so that I do not get punished for being late to a lesson. My school is like a mini village in where by you do not have to walk so far, therefore I do not have to leave to go to school so early. The first lesson starts at ten to nine and ends at half past nine. I then have a five-minute break, which I get between every lesson. After the third lesson I have a break for half an hour. During the break I usually get myself a drink and a snack to eat. At one oclock, after the fifth lesson, I have lunch, which lasts around forty minutes. I then go to my room and listen to music on my computer for ten to fifteen minutes, then get my books and go to the last three lessons, which finish at four oclock, unless I have a half day. If so I will carry on playing on my computer or get changed and go to computer programming. I do computer programming because I enjoy playing around with software and also I have had past experience on it because I always watch my brother on the computer whilst he is making new programmes as project and so I would know quite a bit about making them. I like computers so much that I am thinking about taking a career towards those lines. On a Tuesday (half day) once I have finished computer programming I will go to badminton for an hour, but if it is a Thursday I will go and hang around with my friends. After badminton I come back to the house, have a shower and then go and hang out with my friends. I come back to the house after five always finding someone in the house yard to play a game of football with. I go to tea at six oclock. I think that in our house tea is the nicest meal. As soon as I have finished I run outside and play football in the yard again but I would prefer being on holiday, as I would be out playing cricket or at home playing on the Playstation 2. I have always loved holidays and going home for them. When I am at home it is so relaxing and there is not much work to be dont and if there is then it can be done when I am bored. I go upstairs at seven oclock get my books for the subjects that I have prep to do for and then go downstairs to the worker and do my prep there. This is the part of the day, which I find most boring and when I wish that I was at home. I go downstairs and watch TV for a while after prep, but if nothing interesting is on I go and play on my computer. At this point if I was at home I would be going out with my friends. I go upstairs from the TV room to my room at half ten if I was downstairs to get ready for bed. At quarter to eleven it is lights out. I hate going to bed so early if I was home Id still be out with my friends. I like going out at night. I find the vibe that is around you at night is amazing. When I go out at night it would probably be going to the cinema, playing pool at a club called Rileys or to the pub.

Wednesday, August 21, 2019

Media essay comparing Essay Example for Free

Media essay comparing Essay The use of this threat, which suggests cannibalism, something that still horrifies a lot of people, is particularly effective and still used in films such as Silence of the lambs. Pip certainly portrays an effective show of fear. In the 1997 version Finn, rather looks well cared for and certainly able to defend himself. When Robert De Niro enters as Magwitch he does look rather rough and his use of very graphic language is meant to be representative of the fact that he is not well educated where as in the David Lean version even though Magwitch was ill mannered he did not swear. When grabbed by Magwitch Finn doesnt look quite as scared as he is meant to. He is not able to answer question except to nod or make some gurgling noises as Magwitchs hand is covering his mouth all the while. As the 1944 version follows the novel closely the convict is able to pick Pip up and place him on a tombstone and tilt him back to a position where he (the convict) is Pips only support and the fact that throughout the whole rough treatment he gets from Magwitch he is constantly polite and uses the respectful title sir, when it is quite clear that Magwitch is no gentleman makes the audience feel even more sympathetic towards him. As the 1997 version of the movie is shot at a beach there is no way that Magwitch could have picked Finn up and place him on a tombstone, although in my opinion he could have tilted him back from the boat nearby so that if Magwitch let go he would fall into the ocean. As for body language on the whole I think that Pip was able to demonstrate his fear far better than Finn in the 1997 version. I found the actions and body language of Magwitch equally daunting in both films. In the 1944 version we do not get to see the Convicts face properly which leads the audience think of him as a very sinister and frightening figure, as on could imagine him in anyway they like. To oppose that we see Pips face quite clearly and the fear etched into it. In the 1997 version we have only a fleeing vision of the convicts face before the camera zooms in on Pips face and w can only see the convicts hand which is covering his moth. I believe the 1944 version was more successful in creating a Magwitch that was fearsome to all. I believe casting had a hug part to play in this as well, because I had grown p watching Robert De Niro movies and I have seen him appear in many of my favourite movies in the role of many of my favourite characters and it was very hard for me to think of him as the evil and sinister looking Magwitch as I had other impressions from him. On the other hand as the 1944 version was made years before I was born I had no idea who the actors were and I had no impressions of them before I watched the movie and I am sure if I come across a movie with Finlay Currie cast in a different role I would still think of hi as Abel Magwitch. People usually go to movies to escape their reality for a brief spell of time, the fact that David Lean chose to have his cast wearing Victorian customs makes it easier for the audience to feel transported into another era easier than the 1997 version where the director chose to have the costumes modernized along with everything else. On the whole I think that David Leans version of Great Expectations was more successful in creating tension and suspense. The fact that the movie is in black and white and that it portrays grim and harsh surroundings as opposed to the beautiful and sunny location of the 1997 version of the film where it was very hard for me to feel the slightest bit of tension although there was a considerable amount produced by the sudden appearance of the convict I didnt feel it was enough or that it did any justice to the book which in my opinion is one of the best ever written and nowadays I often come across writers who have tried to reproduce novels the same way Dickens did. I preferred the 1944 David Lean version because I felt it did justice to the book and gratified my expectations in creating a cataclysm of mounting tension. Niloofar Bozorgi 10R 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Great Expectations section.

British Petroleum: Unethical Issues

British Petroleum: Unethical Issues Referring few frequently use terms in business ethics as in, this report stressing on business ethics. Based on Crane and Matten in definition of business ethics, it is the study of business situation, activities, and decisions where issues of right and wrong are addressed. In a normal context, a situation cannot be considered unethical if it is not violating the law but a situation can be equivocal when conflict happened among ethical values. Importance of Business Ethics Ethical practices in business are important because businesss power and influence is greater than before. (Crane and Matten, 2010) Based on Laczniak and Murphy (1993, p. 5), consumer will have more impression on businesses that practice ethical practices in business. Based recent research of Belak and Rozman (2012), company that practices ethics will have better image and reputation. Then, it brings long term interest. Ethical practices help business to meet stakeholders expectations more effectively while stakeholders demand going more complicated and hard to achieve. (Crane and Matten, 2010) Based on the research of Holme (2008) on business ethics, he listed out few advantages of business in being ethical. He linked up the relationship between employee satisfactions levels with financial result of company. Higher satisfaction level of employee results in better financial result. Further, a company that practices ethics in business gains trust from suppliers. He further explained that a company practicing with ethical culture will influence employee to support on the company. It will influence employee to react with strong motivation and performance which is crucial to gain customer approval. Company Background British Petroleum, British  international  oil  and  gas companies headquartered London, UK. Based on CNNs Global 500 ranking of world corporations (Refer appendix B), BP ranked 4th largest company in the world and 3rd largest energy company. (Fortune, 2012) Nature of Business BP seeks to provide energy sustainably with its upstream and midstream active in 30 countries. BP works on finding, developing, and moving resources then produce and marketing the products. (Refer appendix C) Whilst providing energy and daily use products, BP investing on alternative resources, the sustainable energy with low carbon especially bio-fuels, solar and wind energy. Industrial Practices in Ethics As an international oil and gas company, decision made by the company often involve many parties and might brings serious consequences. There are ethics issues bothering BP in past few years, the human right and environmental issues. Based on BPs sustainability review of 2011, the company emphasize in enhancing safety and risk management in order to gain back trust from the previous accident in Gulf of Mexico. BP also continue working with safer drilling, avoiding environment pollution and restoring the environment resulting by deepwater horizon oil-spill. One of the industrial practices by BP in ethics is to treat people fairly and strictly eliminate child labour and forced labour. Bribery and corruption is prohibited in BP and the company seeks to not obey law. (BP Code of Conduct, 2011) BP invested in cleaner and greener energy helps preserving environment for future. Besides, BP  communicates with local community groups to avoid and minimize impact on their life. BP also helps in creating jobs. They use local suppliers and support community development. Ethical Dilemmas BPs stakeholders are the local communities, customers, employees, shareholders and analysts, governments and regulators, industry and non-government organizations. (Stakeholder engagement, 2012) In this case, stakeholder analysis is used to find out the interests of stakeholders affected by environment pollution caused by BP. How the environment pollution has impacted BP stakeholders will discuss later. Local Communities Based on an article of George in 2003, he emphasized the importance of taking interests of local communities while making decision. Supporting on local communities brings advantage of getting support from them in terms of supporting companys activities, as well as attracting and retaining good employees. Out of so many of the ethical issues, environment pollution is the issues that BP often encountered with. For example the Columbian pollution on farmland, Texas City chemical leak, and the recently deepwater horizon oil spill. The blowout of deepwater horizon rig in April 2010 has been commented as the worst oil-spill in history of US (BBC, 2010). The accident has killed 11 crew members on the rig and the rig sank two days after the explosion. The sank rig leak gallons and gallons of crude oil into sea and the leaking of oil from the exploded Macondo well polluted Gulf of Mexico and other 5 nearest gulfs, Mississippi, Florida, Alabama, Louisiana and Texas, causing environment pollution. The incident became the biggest issue faced by BP. Environment pollution that mostly faced by BP is the pollution caused by oil-spill. The pollution has caused damage on wildlife and eco-system of the impacted area. Wildlife like birds, sea turtles, dolphins, and also sperm whales were badly impacted because of oil-spill. There are health problems faced by these animals. Just to name a few, airways and immune system damaged because of oil-spill. Then, birds drown because of oil on their fur making them failed to fly. Dolphins found death because of the toxins released into the air. Marine mammals like dolphins need to go up surface and breathe. (Environmentalgraffiti, n.d.) Gulf Coast is rich with seafood like  fish, crab, oysters and shrimp, especially oyster and shrimp that are highly concentrated in the gulfs, contributing to production of seafood in US. The pollution affected the seafood industry badly. The 23% out of $2.4billions on production of Louisiana seafood has been shut down after the oil-spill. (Environmentalgraffiti, n.d.) Till date, there are still impacts on seafood found in affected coast even though oil has been cleared. Based on article of Jamail in (Aljazeera, 2012), they found fishes, shrimps and other seafood with abnormal growth. For example, eyeless fish and shrimp believe as a result of toxics released by oil. Tourism bears the brunt of the environment pollution. Based on a report of Oxford Economics (n,d), tourism plays key drivers in Gulf regions economy. Referring to the chart below, oil spill has greatest impact on tourism revenue during year 2010 after the Deepwater Horizon Oil-spill. Bourgeois, the owner of Bourgeois Fishing Charters told The Times-Picayune (2010) that his business was down after the oil-spill in Gulf of Mexico. The visit to fishing charters decreased about 20 percent after the case, booking declined and increase in cancellation rate of trips. Besides, fishing industry has been directly impacted by the pollution, causing increase of unemployment rate. The lives of people in affected gulfs were threatened because they were unable to collect fish. William, as reported by Juhasz (2012) article in The Nation, has lost his income because of shrimp he used to catch were affected because of the oil-spill. Air pollution caused by the explosion of rig also brings impact on the health of local communities. Nicole told The Nation that there is smell of oil for the entire month after explosion and it made her daughters asthma worst. Not only that, Elizabeth, 9, Nicoles daughter also suffers from rashes, allergies, inflamed sinuses, sore throat and an upset stomach. Another example of how environment pollution impact on BPs local communities is the oil-spill of Columbia pipeline caused by corrosion of pipeline. It is a project with Columbia national oil company and 4 others multinational company. The oil leaking from corroded pipeline transferring crude oil polluted farmland. Water was poisoned, lead to death of livestock and crops were failed to grow. (Taylor, 2011) Shareholders To be straightforward, shareholder as one of companys stakeholders to provided fund. (Harvard Business Review, 2012)  Shareholder seeks profit and return on investment rather than growth of business. The environment pollution of BP has brings impact on its shareholders. Especially the blow-out and oil-spill of deepwater horizon rig in Gulf of Mexico, BP faced numbers of court cases, claims and payout for cleaning up oil. BP has accepted to pay a total of $4.5bn fine to solve all the 14 criminal charges. (Goldenberg and Rushe, 2012) Besides, BP has paid a total of $23billions on claim and cleans up. Based on the report of BP on cash dividend payout in history, there is no dividend payout in year 2010 after the accident in Gulf of Mexico. Share price drop drastically from a constant increasing yearly. The dividend increased at 3rd quarter of year 2011 but it is still very much lower than the dividend paid before the accident on Gulf of Mexico. (BP, n.d) How BP dealt with dilemmas Dilemmas have to be solved by company to sustain in business. How BP did to solve the dilemma will be discuss and apply to ethical theory. Responding to the main cause of accident in Gulf of Mexico, BP has designed its programme on enhancing safety and risk management to avoid repeating of accident like Deepwater Horizon Oil-spill. Local Communities First, BP has takes responses to helps in different dilemma caused by the accident. It includes helps in monitoring health and safety of people involved in cleaning up oil, puts effort on cleaning up both offshore and on shore, rescuing and rehabilitation of wildlife, containing the leak and compensate the people and communities affected. (BP, 2011) Few examples on how BP responses to the dilemma, BP hired local commercial fisherman and vessel owner to help in clean-up. The clean-up of affected area need large amount of manpower and BP has decided to seek help from the local, with their local knowledge. Then, BP deployed new shoreline cleaning technologies. To stop the oil leaking from the damaged well, BP used dispersant to helps in stopping oil-spilling. (BP, 2011) To resolve the damage made to local ecosystem, BP has invested on monitoring wildlife, emergency restoration projects, early restoration projects and also National Fish and Wildlife Foundation Projects. BP works on minimizing and tracking for the impact on wildlife. For example, bird observational survey and live dolphin health assessments. Emergency respond also took by BP. For example, eggs of Kemps Ridley sea turtle has been collected and protected, release after hatchlings. (BP, 2011) Furthermore, BP supports on monitoring and testing programmes of seafood. This including testing on dispersants to boost people confident on the quality of seafood. As an overall till 2011, BP has invested $33.5 million to test and monitor the seafood, and $ 48.5 million to help in promoting seafood. (BP, 2011) With the affect on tourism industry because of the accident, tourism campaigns has launch to attract people visit to Gulf Coast. Event like seafood festivals and fishing tournaments has been launched and supported by BP in terms of funding. There is another advertising campaign launch by BP designed in promoting tourism. BP contributes in community development of the affected area. The company support on various type of jobs training, and education. (BP, 2011) Shareholders Ethical Theory (Utilitarianism) Utilitarianism, as defined by Bentham and Mill, the action is morally right if it results in the greatest amount of good for the greatest amount of people affected by the action. The theory also known as greatest happiness principle (Crane and Matten, 2010) Organizations best practices and values Alyeska Pipeline Service Company

Tuesday, August 20, 2019

Thermodynamics :: physics science

Thermodynamics can be defined as the science of energy. Although every body has a feeling of what energy is, it is difficult to give a precise definition for it. Energy can be viewed as the ability to cause changes. The name thermodynamics stems from the Greek words therme (heat) and dynamics (power), which is most descriptive of the early efforts to convert heat into power. Today the same name is broadly interpreted to include all aspects of energy and energy transformations, including power generation, refrigeration, and relationships among the properties of matter. One of the most fundamental laws of nature is the conservation of energy principle. It simply states that during an interaction, energy can change from one form to another but the total amount of energy remains constant. Energy can not be created or destroyed. A rock falling off a cliff, for example, picks up speed as result of its potential energy being converted to kinetic energy. Although the principles of thermodynamics have been in existence since the creation of the universe, thermodynamics did not emerge as a science until the construction of the first successful atmospheric steam engines in England by Thomas Savery in 1607 and Thomas Newcomen in 1712. These engines were very slow and inefficient, but they opened the way for the development of a new science: Thermodynamics. All applications in nature involve some interaction between energy and matter; thus, it is hard to imagine an area that does not relate to thermodynamics in some matter. Therefore, developing a good understanding of basic principles of thermodynamics has long been an essential part of engineering education. Thermodynamics is commonly encountered in many engineering systems and other aspects of life, and one does not need to go very far to see some application areas of it. In fact, one does not need to go anywhere. The heart is constantly pumping blood to all parts of the human body, various energy conversions occur in trillions of body cells, and the body heat generated is constantly rejected to the environment. The human comfort is closely tied to the rate of this metabolic heat rejection. We try to control this heat transfer rate by adjusting our clothing to the environmental conditions. Other applications of thermodynamics are right where one lives. An ordinary house is, in some respects, an exhibition hall filled with wonders of thermodynamics. Many ordinary household utensils and appliances are designed, in whole or in part, by using the principles of thermodynamics.

Monday, August 19, 2019

Terrorists and Personal Weapons :: Terrorism

Terrorists and Personal Weapons Personal weapons fired at short ranges are the primary weapons of terrorists as well as the police officer or soldier fighting against them. One of the most important facets of personal weapons is that they have changed little since the 1940s. They have not been affected by the technological revolutions of nuclear, electronic and aerodynamic guidance and control systems. The weapons may be smaller and lighter with more advanced sights, but the ranges and rates of fire have changed little. The most significant change in personal weapons is most likely the controlled burst. The controlled burst is a system of sustained fire where bullets are fired in short, fast groupings of three. These three round bursts conserve ammunition and also give more effective fire for normal use. Another important development with the ammunition is the creation and use of caseless ammunition, which eliminates the need to eject a cartridge. Plastic ammunition has been designed primarily for training but could be effective for terrorists. If a gun made up completely of non-metallic parts, then plastic bullets would be desirable in evading detection at airports. While some terrorists employ the use of assault rifles, light-machine guns, sub-machine guns and even shotguns, the pistol is still the most popular. Revolvers and self-loading pistols are used because of their size and ease of concealment. Pistols can be carried in a pocket or a hip or shoulder holster, leaving both hands free until it becomes necessary to draw the gun. Armor-piercing missiles are used increasingly on attacks of both armored vehicles and the walls of buildings. They have had little success against vehicles, however, because they do not usually achieve a clean hit at the right angle in the right place, which is essential for effectiveness. Arab terrorists use the hand-held surface-to-surface Russian RPG 7 missile most commonly, and oftentimes these weapons have been largely provided to Arab governments who then can pass them on to terrorists. Terrorists can also use mortars in their attacks. Improvised mortars are extremely easy to make but can be inaccurate and unreliable, and so accidents are unavoidable. Most suitable for terrorist use are light mortars. A popular light mortar is the British 51mm Mortar, which weighs 6.25 kilograms and (its bomb weighs only 0.9kg). It has a range of 800 meters and a projected error of 2%. The use of anti-aircraft missiles by guerrillas to shoot down helicopters and other aircraft has increased.

Sunday, August 18, 2019

Coca-Cola or Pepsi: The True King of Pop Essay -- essays research pap

He lets out an ahhh of satisfaction as he sets down the cup. There is an excited silence to the crowd as they wait to hear the verdict. Will he choose Pepsi or will it be Coca-Cola? It is a question that many wonder about and can be a very tricky question. Both sides say that theirs taste’s better and both have strong proof to back that up. But I am here to help settle the issue once and for all and show to you that taste isn’t everything one should judge. When all is done I will prove to you that in the end there can be no doubt that Coca-Cola is the king of pop.   Ã‚  Ã‚  Ã‚  Ã‚  To truly understand the complexities of what makes a soft drink one of the best you must first take a look at the appearance and package of said drink. Pepsi has always tried to go with the flashy look and now tries to play on American patriotism by having a red, white, and blue can. While this may be a nice touch, Coke doesn’t need to rely on playing on the people’s feelings. They have stayed with a classic look of red with white writing. This simple yet elegant stance shows to the world that they don’t need to spice up their appearance to entice customers, because they know it what’s on the inside that counts.   Ã‚  Ã‚  Ã‚  Ã‚  Now if you are a true beverage coinsure, you will of course take notice of the initial reaction of carbonation and air when you pop open your can. I know that some will argue that all pop sounds the same at this action, but you just need to listen ...

Saturday, August 17, 2019

Drama at the Farm: A Canadian Survival Story Essay

Canadian Writer Margaret Atwood would argue that every country in the world has a single unifying and informing symbol, to act as a belief system that keeps everyone together and working for common ends. These unifying symbols manifest in the literature produce by authors and literary thinkers; whether or not it is done consciously or subconsciously. According to Atwood, in the United States â€Å"Frontier† is the unifying symbol, the exploration of new land, the west and independence from imperial powers. In the United Kingdom the â€Å"Island† is a distinct symbol of common national sentiments, the idea of the central island nation controlling its lands and wealth from behind the safety of its metaphorical walls; this symbol is perfectly represented by the medieval castles and fortresses of that nation. With these examples in mind Atwood states that the unifying symbol for Canadian Lifestyle, and consequently literature, is â€Å"Survival†. As a result of the Canada’s geographical shape, its vast landmass and bitter climate, as well as the nation’s origins as subordinate to imperial rule, Survival becomes the common thread which bonds the lives thought and experiences of all Canadians. It is more real to us than the frontier or the island. In her essay, † Survival : A Thematic Guide to Canadian Literature†, Atwood goes into great detail about this idea of survival and victimization, she outlines her four victim positions with the intention of increasing understanding of Canadian literature, and how these guidelines apply to anyone, Canadian or otherwise. In â€Å"The Watcher†, by Guy Vanderhaeghe, Atwood’s concepts can be used to identify and understand the position of Vanderhaeghe’s main character, Charlie Bradley, as well as increase understanding of Vanderhaeghe’s work as a piece of distinctly Canadian fictional Literature. Atwood’s four victim positions can be used to understand characters from Canadian fiction from the distinctly Canadian point of view, survival. The hero of most Canadian fiction is the survivor, the main character or protagonist survives where the other characters do not, or they survive one ordeal only to succumb to something else, â€Å"The survivor has no triumph or victory but the fact of his survival; he has little after his ordeal that he  did not have before, except gratitude for having escaped with his life.†(Atwood 33). The Canadian protagonist or survivor doesn’t portray the myth that they can beat adversity to better themselves or their situation, rather they are no better of than before their ordeal, or maybe worse, by are fortunate to have escaped with their lives. The survivor is therefore inherently and unavoidably a victim in one form or another, and Atwood’s position can be use to identify and grasp a greater understanding of the survivo r character, his actions, thoughts, and decisions. To understand Charlie Bradley one must first understand the four basic victim positions. A person of the first victim position is in denial of the fact that they are the victim, usual their slightly elevated status above their peers makes them feel that anyone can succeed if they wanted to and those that don’t are just lazy. A person from the second victim position acknowledges their victimization but resigns to it because of feelings that it is the result of uncontrollable exterior forces such as fate, they feel their position as a victim is inevitable and cannot be changed. Individuals of the third position acknowledge their victimization but refuse to accept the role is inevitable as in position two. However a person in position three doesn’t use their frustration at their victimization in a creative manner, they don’t use their energy to change their position they just loath themselves and are jealous of those who are not victims. A person in position four is what Atwood calls â€Å"a creative non victim† (Atwood 38). For these individuals victimization is not a reality, they use their energy to rise above the existence of victimization and are positively creative with their situation. Vanderhaeghe’s main character from his short story, â€Å"The Watcher†, Charlie Bradley fits perfectly into Atwood’s definition of the second victim position. Charlie Acknowledges his victimization but feels there is nothing he can do about it. Evidence of Charlie’s position can be found numerous times throughout the text. From the very first sentence of Vanderhaeghe’s story one can cast type Charlie. He says, â€Å"I suppose it was having a bad chest that turned me into an observer, a watcher, at an early age.† (Vanderhaeghe 207). From this statement you already know that Charlie blames his situation as being an observer on his bad chest, an uncontrollable external for, he cannot control his sickness and so resigns to be a victim of it. The rest of the story centers around Charlie’s talent for observing events but never participating, the situation he deals with when he is shipped of to his grandmas farm and forced to deals with his mentally unstable aunt and her freeloading boyfriend Thompson. Charlie fancies himself a spy observing the details and doing nothing. More evidence of his position comes from thoughts on his aunt’s situation, Charlie says, â€Å"†¦ Evelyn, was evidence enough of how firmly bound we all are to the wretched wheel of life and its stumbling desires.† (Vanderhaeghe 221). Again resigning everything to the whims of fate. Charlie’s true position as the surviving victim comes at the end of the story when he is forced into the game, no longer a watcher, and must chose between taking the side of his Grandma or that of Thompson in identifying the assailants, who identity he does know to be the Ogden Brothers hired by his Grandma to beat up Thompson. â€Å"And now he is asking me to save him, to take a risk, when I was more completely in her clutches than he would ever be. He forgot I was a child. I depended on her.† (Vanderhaeghe 239). Charlie admits to withholding the truth to save himself, even if it meant hurting Thompson. Charlie is the survivor, he is the victim of circumstance be he has the foresight to save himself even if it isn’t the right thing to do. Canadian short stories are full of survivors, the characters created by Vanderhaeghe as well as those of many authors face different challenges than the characters of literature from other nations. Canada is a nation of survivors, if only just barely. Margaret Atwood is one Canadian writer who fully understands this survivor position and the levels of victimization that come along with it. Canadian heroes are the ones who face adversity to gain something, but those who are pounded by the outside world and are just able to have on to their lives. This situation, at least metaphorically, will be familiar to all Canadians and the great cross section of writers from various cultural backgrounds. Their diversity only reinforcing the notion that this country, the land changes you, give us all something in common, that unifying symbol that Atwood praises as the center of everything  Canadian. Survival. As Atwood aptly puts it, â€Å"A writer’s job is not to tell a society how it ought to live but how it does live.†(Atwood 42) Works Cited: Atwood, Margaret. â€Å"Survival.† Survival: A Thematic Guide to Canadian Literature. Toronto: Anansi, 1972. 25-43. Vanderhaeghe, Guy. â€Å"The Watcher.† Man Descending. Toronto: Macmillan of Canada, 1982.

Friday, August 16, 2019

Source text

Write the reference Near-perfect reference Write the citation (Krakow 1994) (FDA consumer health Information 2009) Relevance audience / type of language currency connection/relevance to topic in depth information General public with specific interesting.No limit of age, no limit of education. Language: easy to read for anyone, good writing and understandable language, very simple. Currency: new York, 1994 without date. Tattoos, copyright Connection: the legal and forensic Issues General public, people who are interesting. The website has some deep vocabulary; however, it is easy to understand. Currency: the last report update was October 2009. Connection: the site has a lot of information about tattoos, supplies history Depth information: the site provides the advantages and disadvantages of tattoosAuthority reputable author other sources referred to (or links supplied) organization type Author: My Krakow is expert at tattoos. The main content of the book is about what are the tattoo s, history, and the shortages of tattoos. Warner books press is an educational and academic publisher. – consumer health information Author: FDA There are a lot of references supplies for information given E. G. History, advantages and disadvantages.Organization: FDA consumer health information Reliability goal/purpose & kind of information objectivity remarry or secondary source Goal: inform the public about most of information of tattoos; make them know more about tattoos. Objectivity: Workbooks. Com is a one-stop online source It should be primary source Goal: inform the public information about advantages and disadvantages of tattoos Objective: the website no any advertisement. There are a lot of evidences. Primary: a highly recommend as a primary source for academic report. General comment on suitability of resource (I. E. Why you would or would not use this resource)

Thursday, August 15, 2019

The Growing College Gap

At first glance, Tamara Draut’s article seems to state a fact that most individuals already know: it’s hard to get into college. Looking further into her claim, Draut reveals the struggles that low-income high school students applying to a four-year college or university face. Specifically, the article talks about enrollment gaps between class and race due to financial issues and the increase of high school students applying to colleges and universities across the nation. In addition, Draut begins her article by explaining the different outcomes that occur from specific levels of education.First, she shows the lifetime economic gains that different degree, ranging from high school to PhD, will make. Second, she explains the different â€Å"qualities of life† that each education level will face. Specifically, Draut explains that those who cannot get into a higher education program will not have the opportunity to have a higher paying job. I especially agree with o ne aspect of Draut’s argument in which she states that not enough college worthy students are getting to attend the schools that they want to and should be attending.I agree with another part of Draut’s argument should make all college degree seeking Americans fight against the injustice of government aid programs; providing aid on merit based performance only. This is not to say that I disagree with money being granted to students who study hard and make sacrifices in order to obtain their secondary education, I disagree with more money given to merit based programs instead of students who come from low income backgrounds.Aid programs do not take into consideration that many low income students come from inner cities, where secondary education is at the bottom of hierarchical education scale and these students lack the crucial knowledge that being taught at the more prestige’s high schools of the suburbs where middle and upper class students attend. The later p ortion of Draut’s article talks about the issues that stem from the nation’s lack of financial aid. Since the loan/grant system has deteriorated, the social gap between Caucasian and â€Å"ethnic† students has increased.Over 570,000 students could not go to a public university solely because of financial reasons. This has caused the enrollment in community colleges to increase rapidly- 44% of all undergraduates go to a community college. Also, 40% of young adults surveyed said that they either had to delay their education or go to a less expensive school because of financial issues/student loans. Draut provided an example in her article by putting an image stating â€Å"I sure hope social security is around when I’m 65.I’ll need to finish paying off my college loans†(Draut,383) The struggle to get into and maintain an education at a four-year college or university causes a social-rift among socioeconomic classes instead of solely on race/eth nicity. If low- income students are able to make it through a four-year program at one of the nation’s most prestigious schools, they are more likely, according to statistical data, to have a higher wage premium in comparison to high-income students that graduate from the same academic institution.

The Waiting Girl

The image that I have chosen to research is The waiting Girl by Loretta Lux. The image was published in 2006 in Germany. The image is about time and timelessness, the girl and the cat are frozen in time waiting for eternity. The little girl is simply waiting for nothing it is like what ever gets thrown at her next will be her opportunity. The waiting girl is one of Loretta’s best works; it is also one of her most famous work. Stated by Loretta â€Å"I started with the idea of a girl sitting on the sofa waiting for nothing in particular and the cat came into the idea later. I love cats and I had to try and incorporate cats into my images for a long time but never worked but this time worked extremely well†. The image shows a little girl sitting on a chair and a cat laying next to her. This image shows the innocence of the little girl with her legs crossed, her hair in two buns, and her clothing so pail and vintage. You will not see many young girls dressed like this today. The chair is the first thing that is noticed in the image it is the colour red being bright and red the meaning of love, waiting for something to happen and for her life to carry on and a child’s life should. The colour’s used in this photograph are pail and as known now vintage colour’s. The girl, cat, wall and floor are all mostly in the same tones and blend in with each other this which then makes the chair center of attention and is the most appealing aspect to the eye. Above the lounge there is a bow, which also shows the innocence of the little girl and her childhood. The meaning of each colour relates back to this image: Red the colour of fire and blood, energy, danger, strength, power, passion, desire, and love. Beige the colour of warmth. Brown the colour of stability, reliability, approachability, natural and organic. White is the colour of purity. The texture of this image looks smooth but the lounge is rough and so is the floor, this gives the image an effect of time, meaning that the chair and floor have now changed over time we now have smooth floors e. g- carpet and tiles, and the lounges today are now soft and made out of soft fabrics and leather. The image does not represent a historical time although we could say it does, the vintage colours, the innocence of the little girl, the lounge which we do not see often at all these days. Though the look if the image is of a very heritage era. Size is a factor in the image the by the size of the lounge compared to the girl and the cat. The girl is of a very small proportion of the image where space overrides the image. The reason I chose this image is because it caught my eye and it had a impact on me, this image caught my emotions. I thought it would be a good image to talk about although there is not much detail on this image. The image is very simple and plain and shows the innocence of young girls growing up. It reminded me of when I was growing up and how different things were. It was all about playing and getting out hands dirty, but when compared to this image it is the complete opposite. It’s all about the sweet innocence of the young girl. The image that I chose I think is a good one, it can relate to many things in a childhood. Nearly every girl who sees this will feel the connection with the image some may feel exactly the same and others like my self may feel opposite. There were two ways of being brought up the classy/ elegant way or the casual way. Many of us girls today can relate to the casual way is it is now the 21st century. My overall response to this image is that I think that it was portrayed very well, without even reading about the image many people would understand the image and have a connection with it. I really like this photo and I find it very detailed once you look into the image and find out more about it and find out that there is more behind this image than we can see. I believe that every image has a story and has its own message behind it and to me I find that this message being sent out about this image is that time s the main factor in our daily lives. It’s what ever gets thrown at us many of us will take. I find this image a very appealing image and believe that behind every image there is a story, and this image does have a story and that is that life is based on time. Every artist looks at things completely different and have there own thoughts on there images but in most cases it is something that has related to their lives and in this case it is Loretta related this image to her upbringing and her love for cats. In conclusion, this image is fantastic I find it very appealing although it is very simple it does have a detailed background and is an eye catching image. I find that the colour’s work very well with the theme of innocence and time the natural colours and show the purity of the girl. Though when we compare these colour’s to todays colour’s they are very different we now use very bright colours and show the excitement in the child’s life. The image is worth all the attention that it receives and has more and more comments about it every day, each person has a different opinion but I find this very appealing and attractive.

Wednesday, August 14, 2019

Aer Lingus

Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport, Ireland. †¢The airline operates 43 aircraft and carries on average 10 million passengers per annum. †¢The airlines primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States. The Irish people typically undertake several overseas flights a year. This is partly driven by Ireland’s status as an island nation but also reflects the inherent propensity among the Irish to travel to visit overseas destinations. tgp2012 1 Marketing orientation Marketing orientation In 2001 after the 9/11 effect on the airline industry Aer Lingus introduces their first model of low fares to compete with other low fare In 2001 after the 9/11 effect on the airline industry Aer Lingus introduces their first model of low fares to compete with other low fare airlines. The airline was close to bankruptcy and they had to find new waysairlines. how to keep the company afloat. They carried out numerous to see The airline was close tosurveys within the industry to find new what was needed/wantedtheorder to prosper. They carried out numerous bankruptcy and they had to identify ways to see how to keep in company afloat. So after the initial surveys they lowered their fares and altered/removed/added new destinations. Since prosper. ompany’s marketing surveys within the industry to identify what was needed/wanted in order to then the So after the initial surveys they loweredupdated/upgraded many times putting the customer in theSince then the company’s marketing orientation has been their fares and altered/removed/added new destinations. driving seat. orientation has been updated/upgraded many times putting the customer in the driving seat. Marketing mix Marketing mix

Tuesday, August 13, 2019

Choose a journal article from your subject area. Examine it using the Essay

Choose a journal article from your subject area. Examine it using the following - Essay Example This student also expected that Churchill devoted many of his speeches on foreign affairs more than Gladstone, since the former lived during the times of two world wars and other wars. The startling results are that both Churchill and Gladstone devoted majority of their speeches on domestic affairs and that Churchill gave less Parliamentary speeches than Gladstone. Apparently, the media does not project Churchill as a domestic statesman. This essay aims to review the strengths and weaknesses of the methods and sources of data of this article, using several respectable books on political and social science research. The methodology for Meisel’s (2000) research is quantitative. He rejected rhetorical analysis because of his research goals that emphasise learning through the numbers. He believed that numbers could provide greater information on â€Å"the overall patterns and underlying structures of Gladstones and Churchills speech-making† (263). To examine Gladstone’s speeches, Meisel (2000) used Arthur Tilney Bassett’s index of speeches. Bassetts index included the date, place and subject of almost all of Gladstones acknowledged speeches inside and outside parliament (Meisel, 2000: 271). For Churchill, similar categories of information can be obtained from Churchills Complete Speeches and Robert Rhodes James’s collection of Churchill’s speeches. After that, Meisel (2000) examined the individual speech productivity of these statesmen, before he compared and contrasted the speech content and locations of Churchill’s and Gladstone’s speeches. The strengths of the quantitative methodology are ability to provide accurate measures of productivity for comparison purposes, and statistics could be compared to deduce changing political directions and events. The sources of this article were able to provide information about the

Monday, August 12, 2019

The Microsoft Antitrust Case Essay Example | Topics and Well Written Essays - 500 words

The Microsoft Antitrust Case - Essay Example Real Networks' Real Player was said to be a threat to Microsoft's Windows Media Player while Sun Microsystems' Java language was said to be seen as a threat to the Windows Operating system. *** Microsoft bundles applications with its Windows operating system that renders third part producers of such software powerless. By bundling the Internet Explorer and the Windows Media Player with the Windows operating system, Microsoft has limited the share of RealNetworks and Netscape in their respective market segments. As the table above shows, the Microsoft Anti-trust case involves various entities that each has their own issues to bring against Microsoft. This scenario makes the resolution of the case more complex and difficult. A resolution that 2 parties may find appealing may not be adequate for another party. Therefore, finding a settlement for the issues at hand require large amounts of time, effort, and patience form all the parties involved as well as from the mediator who would handle the negotiations. If I was to serve as a third-party mediator in the settlement negotiations of the antitrust case against Microsoft, the first thing I would do is to call on each and every personality or party involved. This may seem like a tedious task but I believe that it is necessary because I would want to hear each side in the story.

Sunday, August 11, 2019

Employment Relations Essay Example | Topics and Well Written Essays - 1750 words - 1

Employment Relations - Essay Example The paper will be based on Harvard HRM model including situational factors; stakeholder interests; HRM policy choices; HR outcomes and long-term consequences. Situational factors for analysis include workers, business strategy, management philosophy, task technology and societal factors. In IMB Australia employment relationship demands increased recognition of the professional qualities of the autonomous worker, which poses problems of incompatibility with an employment contract built upon subordination. Pay is determined by time worked, whilst idle time due to poor organization and absenteeism is reduced. In IBM Australia task characteristics is affected by broader managerial philosophies. The adoption of new managerial policies of human resource management is important in this respect. At one level, a concern for human resources implies investment in training and in the skills of employees. For instance, in 2005 26,4% of the budget ($ 48, 706M) was spent on training and development of employees and 48% was spend on outsourcing (FYI. IBM Global services, n.d.). Further, given the costs of training for employees using new and complex equipment, there is a strong incentive to provide conditions of employment which reduced turnover. The use of advanced technologies tends to be accompanied by greater job security and generally more favorable terms of employment. IMB Australia seeks to bind employee commitment over the longer term by providing extensive fringe benefits and developing internal labor markets that give good opportunities for advancement up a highly stratified promotion ladde r (Arrowsmith & Sisson 2001). Equally important, to the extent that it involves the decentralization of decision-making to employees, whether as individuals or through forms of team decision-making, it is expected to encourage the growth of task discretion and autonomy which has been shown to be so important in employee satisfaction and

Saturday, August 10, 2019

Power and Persuation Essay Example | Topics and Well Written Essays - 750 words

Power and Persuation - Essay Example The employees can improve their living standards since their income is increased. Reward power increases the competitive nature of the organization and hence is a tool towards fighting competition. Reward power increases the chances of expansion in an organization and hence can lay the foundation to internationalization. Reward power also has negative effects to both the employer and the employees. Some employees use reward power to take advantage of the productivity of employees. The rewards sometimes given do not match the required output. The employees may also reduce the quality of work since they mind about the amount of output rather than the quality. This may destroy the image of an organization and in uttermost cases may lead to collapse of the business Raven, 1964). Coercion is related to reward power in that it leads to increased output. However, in coercion the employer instills fear in the employees such that their productivity is due to the fear they have for the management. Instilling fear in employees has both negative and positive effects. It benefits the parties involved in different ways. The employer benefits since the work output is increased and hence they can operate more profitably. The fact that the employees are made to fear their employer creates forced respect between them. Respect between the employer and the employees ensure that duties are carried put as per the set rules and targets. Coercion reduces the chances of many common mistakes done because of arrogance and hence an organization reduces the risk of losses. However, coercion can also lead to exploitation of the employees. An employee is impelled to work beyond the required standard in terms of time and productivity. The employees cannot complain about their rights since they fear being fired. This leads to poor working conditions, which may even lead to sickness in industries involving

Ploting the current yield curve Research Paper Example | Topics and Well Written Essays - 1000 words

Ploting the current yield curve - Research Paper Example The yield curve shows a declining trend of Average Interest Rates for both the marketable and the non-marketable treasury securities in the US security market. It shows a negative gradient on the curve for a period of 13 years for the purpose of making qualitative comparison. For the entire period, the best period of interest for trading is 2013, since the interest rates are on the rise yet the results are for the yields for the first half of the year. It is a declining performance indicator showing that the interest rate is likely to continue falling in the coming years if all factors remain constant. The average rates of interest for the US Treasury Securities are computed using the total debts that are bearing interests, though they are not matured. There are certain US securities that are not included in the calculation of the average rates of interest, overall marketable and non-marketable debts as well as debts that bear interests. This is because these US securities do not hav e protection against the effects of inflation according to Fabozzi (2008). Question 2: Answer The description of the interest rates trend over the past many years is a derivative of the interest rates shown in the table below. Maturity Year Interest Rate 1987 5.78 1988 5.452 1989 5.164 1990 5 1991 4.6789 1992 4.548 1993 4.244 1994 3.94 1995 2.988 1996 2.132 1997 1.969 1998 1.827 1999 1.478 2000 1.432 2001 1.3979 2002 1.2 2003 1.177 2004 1.089 2005 1.054 2006 0.947 2007 0.859 2008 0.67 2009 0.36 2010 0.15 2011 0.134 2012 0.087 2013 0.04 2018 0.01 Figure 2: Interest Rates Interest rates in the curve are in a continuous trend of gradual decrease from 1987 to 2013, with a projected forward movement projected in the years after 2013. The period shows results for the last 28 years. The only year that indicates a drop is 2012, perhaps caused by temporary factors based on the market variables of the US Treasury Securities. The securities market is heading to a point where the rates are cons tantly reducing. The same trend is presented in the report by the head of research on securities and rates in the global scene. The research team explained that the rates of interests fell within ten years at a rate of 1.58 percent per year because investors turned to government debt in an attempt to salvage the future of their businesses (Slane, 2004). The decline in the interest rates and yields is caused by the increase in treasury prices. Interest rates proceeded to reduce further as years moved on and the global banks attempt to maintain rates at their lowest in order to encourage their economic growths and encourage more lending (Friedman, 2004)). Even so, the view of reducing the speed of growth of the globe moves the rates to lower values, considering the demand which investors have for trading with safer assets. Question 3: Answer The trend shows that the interest rates progressively drop by 1.58 percent every year. It implies therefore that in 2013, the interest rate will be: Interest Rate = ((100 – 1.58) / 100) * 0.04 Interest Rate = 0.039368 The calculation can only be justified theoretically, using the hypothesis that the interes

Friday, August 9, 2019

Kernbergs Theory of Object Relations Essay Example | Topics and Well Written Essays - 2500 words

Kernbergs Theory of Object Relations - Essay Example His theory delves on the principle that humans have an inborn drive to forge and maintain relationships. He asserts that this is the basic human need which shapes a framework in which libidinal and aggressive drives draw meaning. Based from his development model which contains three stages, he built around it the principles of internalization process, ego integration, drive development and borderline disorder development. Otto F. Kernberg was born in Vienna, Austria in 1928. In order to escape the Nazi, his family left Germany in 1939 and immigrated to Chile. There he studied biology, medicine, psychiatry and psychoanalysis. Through a Rockefeller Foundation fellowship, he was able to study research in psychotherapy at the Johns Hopkins Hospital in the United States. After emigration to the U.S., he joined C.F. Menninger Memorial Hospital and became its director. He served as Supervising and Training Analyst at Topeca Institute for Psychoanalysis. In New York, he became director of the New York State Psychiatry Institute General Clinical Service. He was also a professor at the Columbia University and Cornell University. ... Strecker Award from IPH in 1975 and George E. Daniels Merit Award of the APM in 1981 (Cohen, 2000). Object Relations Theory One of Kernberg's more famous contributions is his Object Relations Theory. Object Relations Theory is a contemporary version of psychoanalytic theory which attributed less importance on the urges of aggression and sexuality as driving forces and more weight on human interactions as the major motivational force in life. Object relations theory proponents claim that humans are relationship-searching instead of pleasure-searching creatures as suggested by Sigmund Freud. The impact of this theory is the shift of focus from sexuality to relationship in connection to psychotherapy (Kernberg, 1984a). It started and gained its foundation with his construction of a Developmental Model. This model is based on the following developmental tasks needed to be completed to become healthy. These are divided into three major categories (Cohen, 2000). The first are the early months of an infant where it struggles to sort out his experiences and categorizing them as either pleasurable or not without making a distinction of self and other (Consolini, 1999). Next is the first fundamental task of psychic elucidation of self and other which involves distinguishing one's experience and other's experiences as apart and different. Psychotic states are hypothesized to originate from this failure to delineate internal and external worlds (Kernberg, 1985). This is followed by the second developmental task of overcoming splitting where loving images equated as good and hateful images equated as bad are separated. Failure to accomplish this task invariably results to borderline problems (Kernberg, 1984a). The developmental